What kind of media institution might distribute your media product and why?

Due to our low budget in producing our media product, Film4 would be the most suitable media institution to distribute Broken Developments. This is because of audience and age. Film4 uses summer screening at Somerset house to introduce different types of film which they are distributing. Film4 is owned by Channel Four Television Corporation and has been responcible for backing a large number of films which ate made in the United Kingdom and sometimes all around the world. The company’s first release date was in 1982 and this was the start of something very big to come. We chose this institution because we knew it would benefit our taget audience, as it is unlikely to be screened in a cinema; and is more likely to be streamed on sites such as NetFlix or LoveFilm, or it may be screened on television. Most of our target audience would watch movies online or on T.V in their spare time so that is another reason why we thought Film4 would be the perfect institution to distribute our product. And finally, it’s a British institution, and therefore we would be promoting a British organization; compared to promoting a more popular one;   Universal or Sony.